A DYNAMIC DUO.

Joe and Sam Sheriff are a son and father team that is starting their own mortgage brokerage. They asked me to help them craft a new brand logo and identity. They wanted something strong but still approachable with nods to nostalgic design and style. We pulled inspiration from their favorite bands, films, and retro posters to create a direction they were happy with. The final logo is a fun blend of classic and modern. We gave them a vibrant, analogous color palette filled with shades of green and paired clean, complimentary fonts that matched the rounded curves of their logo. I also created variations of the logo to make it as versatile as possible for their future use.