Exceptional insurance.

Excepsure Insurance is a new general auto insurance business growing in the metro-Atlanta area. I was asked to help with their new logo and brand direction. The goal of this logo was to feel professional without becoming stiff. The client asked for a bold logo that still felt approachable. We achieved that with a professional color palette of cerulean, navy, grays and a warm leather. The playful curves and rounded corners of the final logo keep it friendly.