THERAPY THAT GROWS WITH YOU.

Rooted Counseling & Consulting is a therapy practice established in North Georgia. This client wanted to explore a new logo and brand identity that was warm, inviting, and referenced its namesake with organic imagery. We chose flowers (thyme, echinacea, motherwort, green willow leaves) that had healing properties to symbolize the reparative nature of therapy. For colors, we chose soft blushes, camel, sages, and creams. To balance out this feminine brand direction, we kept typography sleek and sans serif.