lighten up!
Half-Cut Candles is a locally owned North Georgia business that recycles wine bottles to create all-natural soy wax candles in a variety of fragrances. They asked for a whimsical logo and brand direction that would capture their fun personalities and playful Irish heritage. We decided to a pursue a strong linework logo that feels both modern and whimsical. The final primary palette is bold and monochromatic but we made sure to create a vibrant, secondary palette that they could utilize on labels for all their different scent offerings.
Half-Cut Candles utilizes repurposed wine bottles for all of their candles.
moodboard selected by client to build off of
various colorways created for the client to utilize for different scent labels
initial sketches + doodles
various layouts of the final logo; this is the multicolor version. I also created a single color and two-color version for versatility purposes.