killin’ the game.

“Soccer til we die.” That’s the premise of Dead FC’s new podcast, created for futbol fans everywhere. The hosts of Dead FC approached me in search of branding for their pod that felt playful, grunge, and timeless all at once. We looked to clubs like Arsenal and Liverpool, along with the overall culture of the sport for visual inspiration. After deciding to create a mashup of a skull and soccer ball (because this podcast is all about being obsessed to DEATH with soccer), we modernized it with a playful and punchy color palette. I then built out various layouts that paid tribute to the classic soccer clubs’ pendants, badges, and flags. The end result is a brand identity that’s destined to win over the eyes and ears of many new subscribers.