the G.O.A.T. of financial firms

21 Goats Financial Planning is a firm that serves the greater Atlanta area and assists in planning for retirement, small businesses, investing, insurance, and much more. They focus on being a personable and trustworthy partner to their clients but also want to be upbeat as a brand. 21 Goats reached out to me for custom illustrations to bring their brand identity and mascot to life. After several brainstorms, we came up with the idea of various goats performing various tasks in whimsical and intelligent ways. These new assets help the owners show off their personality and brings the brand to life on their website, on print assets, and any other ways they choose to advertise in the future.