no one better connects the world
At the end of 2022, I was brought onto the CX (Customer Experience) Team at Delta as a contract designer. Since then, I’ve been working on a huge variety of design deliverables in both print and digital mediums. The bulk of work is internal-facing and meant to teach employees about overarching goals, Delta’s ongoing mission, and to remind them that they are the Delta Difference. Delta is also slowly rebranding various elements of their brand identity, and because of that, each new deliverable I create continues to evolve as I work to keep pace with the changing look and feel of the world’s #1 airline.
WINTER 2023 LEAD CONFERENCE AT MERCEDES BENZ STADIUM
Each year, Delta hosts their LEAD Conference, which is designed for 6,000 Delta leaders to attend and connect with each other while learning about Delta’s upcoming goals and initiatives. I worked with Christina Otterbein and various other members of the CX Team to design 20+ interactive walls for attendees to explore, write on, read, and interact with. The walls were set up in combination with various other interactive elements like cabin seats, screens playing videos, and whiteboards. BI Worldwide won Gold from MUSE Creative Awards for the production of the event.
Photography Credits: BI Worldwide, Mercedes Benz Stadium
Event Production: BI Worldwide
Creative Direction: Christina Otterbein
3D renders provided to me in initial brief
CX GUIDE
Delta is a company that keeps its employees at the heart of everything it does. Over the course of 2023, I worked with the entire CX Team along with various other departments to bring the new Customer Experience Guide to life. This interactive, living document was designed for both print and digital formats and exists to be an ongoing reference for employees on how their specific role can showcase Delta’s Brand Beliefs: Welcoming, Elevated, and Caring. Various offshoots of this document have been created for specific departments including Airport Customer Service (ACS), In-Flight Services (IFS), Flight Ops, and Reservations/Customer Service (RES). The CX Guide acts as a guiding light for employees to reference anytime, whether it’s via the printed booklet or on their tablet.
Creative Direction: Christina Otterbein, Carly Ginburg, Rachel Van Der Meyden, CX Department, Window Seat, ACS, IFS, FOPs, RES
