LESS BUT BETTER SKINCARE

Barefaced is a rapidly-growing skincare company developed by nurse practitioner Jordan Harper. Barefaced products are made with clinically-proven ingredients and the brand focuses heavily on educating customers via social media on how to efficiently streamline their skincare routine. I was asked to refresh their mailing pieces in order to make the unboxing experience a more exciting part of the consumer journey. I began by creating new brand doodles based off their product lineup in order to introduce unexpected elements of whimsy in their brand identity that would contrast with their minimalist packaging. From there, I put together new kraft box designs, tissue paper patterns, and sticker designs. To create a cohesive unboxing experience, everything is in the brand’s primary coral color scheme. The end result is cheerful without being overwhelming and acts as a clean backdrop for the products to shine.