WHERE WISDOM MEETS WEALTH

Axio Wealth Strategies is a premium boutique wealth management firm located in metro Atlanta. This team came to me looking for a logo and brand identity that felt both trustworthy and professional, but also modern and different from competitors in the industry. We worked together to craft the name Axio, which is a word that has phonetic roots in the mathematics and numbers realm, but also happens to be the Latin term for an owl, which has always been symbolic of wisdom and trustworthiness. From there, we worked to develop a unique logomark in several layouts, custom brand patterns, website designs, and all the necessary print deliverables that they needed to get their business up and running while looking cohesive. The end result is a solid brand identity that has room to grow and evolve as the team does.

original sketches during brainstorm process

recurring shapes and consistent spacing + sizing helps the primary logo mark feel cohesive together and as separate items

I always create several layouts of the logomark for clients to have maximum versatility with their branding.

website build and development by Bella Jones and Christian Kaman

custom brand patterns

office swag, acrylic signage, client gifts

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