CELEBRATING 125 YEARS OF GREATNESS.

The Atlanta Athletic Club reached out to me about creating custom print pieces to send to all their members in commemoration of the Club’s 125th anniversary. However, they didn’t want just any plain old brochure design. They requested I develop of series of tri-fold brochures highlighting each decade of events and achievements at the Club, all while feeling on-brand but with a punchy and modern twist. We developed a brand pattern to put in the background to keep all deliverables feeling cohesive and gave the vintage imagery new life by integrating it with playful course-inspired shapes. Everything was tied together with an analogous color palette that referenced the Club’s brand guidelines. The end result is a series of print pieces that feel nostalgic and new all at once.